Request a Demo
Social TV News

Our Latest News

Press releases, blogs, events, thought pieces and all things Social TV

CEO Scott features in Euromedia article: Social Media & TV - Frenemies?

by never.no,  05-Jun-2019 14:59:45

Our CEO Scott features in an expansive cover story article in the latest edition of Euromedia magazine, alongside industry leading companies such as Sky, InSight TV, and MainStreaming, looking at the influence of social media within broadcast.

The article entitled Social Media & TV - Frenemies? discusses whether social media is a competitor or complement to broadcasting and "skilful use will certainly improve audiences and spontaneous pick-up will have an impact whether good or bad". The main question asked is obviously how can television harness the power of social media to engage and build audiences? Here at Never.no we know exactly how, and the massive impact it can have by bringing the two together via live interaction, whether it be Facebook posts, tweets, Instagram pictures, YouTube videos or live social polls to allow people to voice their opinions.

There are some fascinating insights and stats from a variety of contributors, debating the value that social media can add to television and how it is a major alternative medium for audiences, advertisers and talent, including topics such as interaction, reach, threat and the opportunities it brings.

Scott shares his useful insights and opinions about how Linear and digital broadcasters have a real opportunity to take advantage of social media. He is quoted saying "It's a part of life, an extension of everything the modern media consumer does and therefore an important part of programme making. Using some level of social engagement in TV is an advantage in many ways."

You can read more of Scott's thoughts and the full article here 

Euromedia 3

 Please contact us for further information about our engagement platform and the other products and services we offer at mail@never.no

Leave a comment

Latest Blog

12 Nov

Social TV News PR broadcast EUROMEDIA socialmedia

9 Facebook Live best practices to boost engagement
By Ed Abis | 0 Comments

Video is one of the best ways to engage with your audience. And live video is even better. Facebook has tools built into it to create..

24 Oct

Social TV News PR broadcast EUROMEDIA socialmedia

Never.no partners with envision digital media to deliver audience engagement across lATAM and south america
By never.no | 0 Comments

Manchester, 24 October, 2019 Never.no, the award-winning audience engagement specialist, has today announced a partnership agreement..

24 Oct

Social TV News PR broadcast EUROMEDIA socialmedia

Never.no revealed as finalists in streaming media european readers' choice awards 2019
By never.no | 0 Comments

It’s always a proud moment when our hard work is recognised. Which is why we are delighted to announce that we have reached the final..