Our CEO Scott Davies, was delighted to attend and deliver the closing talk at NonSpot+ in Budapest Hungary yesterday.
Scott was invited to speak at this prestigious event to educate the industry about the capabilities of never.no’s ‘Story’ platform. Appealing to both Broadcasters and Advertisers, he showed them how ‘Story’ enables audience engagement and real-time data to influence & change programming as well as Promo and Ad spots. He spoke alongside some very exciting and affluential international companies such as Sony, Viacom, RTL, Discovery Networks and AMC.
Due to the increasing popularity of non-spot solutions, this is the sixth time that they have organized the event, called originally "Non-spot in the spotlight", from this year renamed “Nonspot+” where through the presentation of case studies they explore how product placement, virtual advertising, sponsorship etc. can be applied most efficiently in a world beyond ad blocks. They look for different means of communication and solutions for brands within new programmes and programme types of the next season.
We were really excited to be part of this amazing event and look forward to working with them again in the future.