Wimbledon Coffee Morning Live

All England Tennis Club (Wimbledon) - Coffee Morning Live

<p><strong>The Challenge</strong></p>
<p><br></p>
<p>Wimbledon Digital, the social media team for the All England Lawn Tennis Club &nbsp;(AELTC), launched a daily self-produced live show to be broadcast online &nbsp;and on Twitter, Facebook and YouTube – the Wimbledon Coffee Morning. It &nbsp;was a brand new initiative for the 2019 tournament. While they had &nbsp;dabbled in this area before, they didn’t just want to create a &nbsp;broadcast. This time they wanted to create something that had a much &nbsp;bigger social-focus, to feature the best players and celebrities but, &nbsp;most importantly of all, to give the global tennis fanbase the &nbsp;opportunity to not only be a part of, but also drive the conversation of &nbsp;the show.</p>
<p><br></p>
<p><strong>How we did it</strong></p>
<p><br></p>
<p>After &nbsp;giving the world of video a go in the past, Wimbledon Digital now &nbsp;wanted to go after a younger audience; the people who would be watching &nbsp;the videos on a mobile device rather than a television.Our Bee-On &nbsp;platform stepped in to offer another level of audience engagement. &nbsp;Tennis lovers were encouraged to get involved with Wimbledon Coffee &nbsp;Morning using the hashtag #jointhestory. Using this hashtag, fans from &nbsp;all over, whether they were in the Wimbledon grounds or at home, could &nbsp;post photos, comments and vote.That’s where Bee-On came into its &nbsp;element. Using our software the team were able to run live polls and &nbsp;then pull in the audience commentary that was coming in from social &nbsp;media and the <strong>#jointhestory</strong> hashtag.</p>
<p><br></p>
<p>Then, through our partnership with Grabyo, the poll results and comments were &nbsp;displayed over the stream in their Producer product, moderated and &nbsp;filtered, and then pushed to live when necessary.Bee-On would &nbsp;then add the finishing touches to the content by managing all real-time &nbsp;graphics which included everything from location bugs and name straps to &nbsp;all on-screen social elements. All of this was done entirely in the &nbsp;Cloud. Our real-time social graphics were run through the Cloud and &nbsp;Grabyo’s Producer was used in Bee-On to switch between the live camera &nbsp;feeds, and our custom graphics.</p>
<p><br></p>
<p><strong>The Results</strong></p>
<p>Wimbledon Coffee Morning ended up being one of the key pillars in AELTC’s live &nbsp;video strategy, and the show received more than one million views &nbsp;throughout the 2019 tournament.That’s a lot of views and a lot of airtime.Watch a showreel below or catch up with all episodes here:</p>
<p><a href="https://www.youtube.com/results?search_query=wimbledon+coffee+morning"><u>https://www.youtube.com/results?search_query=wimbledon+coffee+morning</u></a></p>

<p><strong>The Challenge</strong></p>
<p><br></p>
<p>Wimbledon Digital, the social media team for the All England Lawn Tennis Club &nbsp;(AELTC), launched a daily self-produced live show to be broadcast online &nbsp;and on Twitter, Facebook and YouTube – the Wimbledon Coffee Morning. It &nbsp;was a brand new initiative for the 2019 tournament. While they had &nbsp;dabbled in this area before, they didn’t just want to create a &nbsp;broadcast. This time they wanted to create something that had a much &nbsp;bigger social-focus, to feature the best players and celebrities but, &nbsp;most importantly of all, to give the global tennis fanbase the &nbsp;opportunity to not only be a part of, but also drive the conversation of &nbsp;the show.</p>
<p><br></p>
<p><strong>How we did it</strong></p>
<p><br></p>
<p>After &nbsp;giving the world of video a go in the past, Wimbledon Digital now &nbsp;wanted to go after a younger audience; the people who would be watching &nbsp;the videos on a mobile device rather than a television.Our Bee-On &nbsp;platform stepped in to offer another level of audience engagement. &nbsp;Tennis lovers were encouraged to get involved with Wimbledon Coffee &nbsp;Morning using the hashtag #jointhestory. Using this hashtag, fans from &nbsp;all over, whether they were in the Wimbledon grounds or at home, could &nbsp;post photos, comments and vote.That’s where Bee-On came into its &nbsp;element. Using our software the team were able to run live polls and &nbsp;then pull in the audience commentary that was coming in from social &nbsp;media and the <strong>#jointhestory</strong> hashtag.</p>
<p><br></p>
<p>Then, through our partnership with Grabyo, the poll results and comments were &nbsp;displayed over the stream in their Producer product, moderated and &nbsp;filtered, and then pushed to live when necessary.Bee-On would &nbsp;then add the finishing touches to the content by managing all real-time &nbsp;graphics which included everything from location bugs and name straps to &nbsp;all on-screen social elements. All of this was done entirely in the &nbsp;Cloud. Our real-time social graphics were run through the Cloud and &nbsp;Grabyo’s Producer was used in Bee-On to switch between the live camera &nbsp;feeds, and our custom graphics.</p>
<p><br></p>
<p><strong>The Results</strong></p>
<p>Wimbledon Coffee Morning ended up being one of the key pillars in AELTC’s live &nbsp;video strategy, and the show received more than one million views &nbsp;throughout the 2019 tournament.That’s a lot of views and a lot of airtime.Watch a showreel below or catch up with all episodes here:</p>
<p><a href="https://www.youtube.com/results?search_query=wimbledon+coffee+morning"><u>https://www.youtube.com/results?search_query=wimbledon+coffee+morning</u></a></p>

Wimbledon Coffee Morning Live

All England Tennis Club (Wimbledon) - Coffee Morning Live