UEFA - Champions League

Never.no and UEFA partner to deliver fan interaction for The Champions League Final at Wembley.

<p class="font_8">The UEFA &nbsp;Champions League final has worldwide appeal, with hundreds of millions of fans across the globe enjoying the world’s most-watched annual sporting event on television and social media platforms.</p>
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<p class="font_8">The final &nbsp;etween FC Bayern München &amp; Borussia Dortmund was aired in more &nbsp;than 200 countries to an estimated global average audience of 150 &nbsp;million, and a projected global unique reach of over 360 million &nbsp;viewers. UEFA recognise the importance of digital channels, in particular social media, for driving engagement.</p>
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<p class="font_8">The UEFA &nbsp;Champions League continues to be the prime driver of traffic to UEFA.com, with a 13% year-on-year growth in visits and 25% in visitors &nbsp;to the competition’s homepage. Social channels such as Twitter, &nbsp;Facebook, Google+ and YouTube drive the growth in UEFA.com traffic with &nbsp;22m followers. These levels of interaction send a very clear message to &nbsp;advertisers and commercial partners – UEFA gets digital and social, know how to engage fans and understand how engagement with fans is essential &nbsp;to enable competitive advantage for partners.Never.no enabled &nbsp;UEFA to further expand its digital capability with innovations at the &nbsp;four-day UEFA Champions Festival and at Wembley Stadium. </p>
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<p class="font_8">Over 1,000 &nbsp;tweets and posts from fans, VIPs &amp; celebrities were displayed on two stadium screens before and after Bayern’s victory. Never.no also provided interactions to the Wembley Stadium Hospitality &amp; Concourse screens throughout the final.</p>
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<p>Key engagement points during final week included:&nbsp;</p>
<ul class="">
<li><p>4.8m tweets referring to the final, the teams and the players from 90 &nbsp;minutes before kick-off until 30 minutes after, with a peak of 117,601 &nbsp;tweets per minute after the final whistle was blown</p></li>
<li><p>Around &nbsp;190,000 uses (150,824 on final day) of UEFA’s chosen hashtag, #UCLfinal, &nbsp;which was adopted by both finalists, with monitoring carried out by Never.no</p></li>
<li><p>The first European integration of a live stream and Google+ hangout for the Ultimate Champions match</p></li>
<li><p>4 million people have either +1’d or followed the UEFA.com Google+ page – an increase of 3.7 million since the 2012 final</p></li>
</ul>
<p>+ 175,000+ &nbsp;new Facebook likes, including a UEFA record 200,000 likes for a single &nbsp;post on Saturday, pushing the total number of supporters on the official UEFA Champions League page close to 9 million.</p>

<p class="font_8">The UEFA &nbsp;Champions League final has worldwide appeal, with hundreds of millions of fans across the globe enjoying the world’s most-watched annual sporting event on television and social media platforms.</p>
<p class="font_8"><br></p>
<p class="font_8">The final &nbsp;etween FC Bayern München &amp; Borussia Dortmund was aired in more &nbsp;than 200 countries to an estimated global average audience of 150 &nbsp;million, and a projected global unique reach of over 360 million &nbsp;viewers. UEFA recognise the importance of digital channels, in particular social media, for driving engagement.</p>
<p class="font_8"><br></p>
<p class="font_8">The UEFA &nbsp;Champions League continues to be the prime driver of traffic to UEFA.com, with a 13% year-on-year growth in visits and 25% in visitors &nbsp;to the competition’s homepage. Social channels such as Twitter, &nbsp;Facebook, Google+ and YouTube drive the growth in UEFA.com traffic with &nbsp;22m followers. These levels of interaction send a very clear message to &nbsp;advertisers and commercial partners – UEFA gets digital and social, know how to engage fans and understand how engagement with fans is essential &nbsp;to enable competitive advantage for partners.Never.no enabled &nbsp;UEFA to further expand its digital capability with innovations at the &nbsp;four-day UEFA Champions Festival and at Wembley Stadium. </p>
<p class="font_8"><br></p>
<p class="font_8">Over 1,000 &nbsp;tweets and posts from fans, VIPs &amp; celebrities were displayed on two stadium screens before and after Bayern’s victory. Never.no also provided interactions to the Wembley Stadium Hospitality &amp; Concourse screens throughout the final.</p>
<p class="font_8"><br></p>
<p>Key engagement points during final week included:&nbsp;</p>
<ul class="">
<li><p>4.8m tweets referring to the final, the teams and the players from 90 &nbsp;minutes before kick-off until 30 minutes after, with a peak of 117,601 &nbsp;tweets per minute after the final whistle was blown</p></li>
<li><p>Around &nbsp;190,000 uses (150,824 on final day) of UEFA’s chosen hashtag, #UCLfinal, &nbsp;which was adopted by both finalists, with monitoring carried out by Never.no</p></li>
<li><p>The first European integration of a live stream and Google+ hangout for the Ultimate Champions match</p></li>
<li><p>4 million people have either +1’d or followed the UEFA.com Google+ page – an increase of 3.7 million since the 2012 final</p></li>
</ul>
<p>+ 175,000+ &nbsp;new Facebook likes, including a UEFA record 200,000 likes for a single &nbsp;post on Saturday, pushing the total number of supporters on the official UEFA Champions League page close to 9 million.</p>

UEFA Champions League Using Interactions on the Wembley Stadium Screens

Never.no and UEFA partner to deliver fan interaction for The Champions League Final at Wembley.