Turner Sports - Sprint

#Sprint60 Event - Using Audience Participation

<p class="font_8">Sprint used never.no’s Social TV Advertising platform, Sync, during TNT’s Wide Open coverage of NASCAR’s Coke Zero 400 in Daytona, Florida to power the &nbsp;world’s first real time Twitter-race during a sponsored segment.</p>
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<p class="font_8">The 60-second race, billed as “the shortest race in NASCAR history”, ran during the live Wide Open coverage of the last 30 laps of the race. Fans &nbsp;were asked to Tweet their favorite driver’s car number, along with the hashtag #Sprint60.never.no’s Social TV platform was used to &nbsp;harvest the incoming #Sprint60 hashtags and calculate the speed for each driver. The real time velocity data was fed directly into a Chyron graphics engine and powered the on-screen race for the duration of the voting. The top five drivers at any time, voted by fans in real time, &nbsp;appeared on TV. Icons of the top five appeared on a virtual race track and their position in the race was based on the continuously incoming &nbsp;votes.</p>

<p class="font_8">Sprint used never.no’s Social TV Advertising platform, Sync, during TNT’s Wide Open coverage of NASCAR’s Coke Zero 400 in Daytona, Florida to power the &nbsp;world’s first real time Twitter-race during a sponsored segment.</p>
<p class="font_8"><br></p>
<p class="font_8">The 60-second race, billed as “the shortest race in NASCAR history”, ran during the live Wide Open coverage of the last 30 laps of the race. Fans &nbsp;were asked to Tweet their favorite driver’s car number, along with the hashtag #Sprint60.never.no’s Social TV platform was used to &nbsp;harvest the incoming #Sprint60 hashtags and calculate the speed for each driver. The real time velocity data was fed directly into a Chyron graphics engine and powered the on-screen race for the duration of the voting. The top five drivers at any time, voted by fans in real time, &nbsp;appeared on TV. Icons of the top five appeared on a virtual race track and their position in the race was based on the continuously incoming &nbsp;votes.</p>

Sprint60 the Shortest Race in NASCAR History

#Sprint60 Event - Using Audience Participation