Turner Sports - NBATV - Fan Night

NBATV - Fan Night

<p class="font_8">Heading in&nbsp;to one of the commercial breaks during <strong>NBATV’s Fan Night</strong>, the NBA&nbsp;cameras caught a Pacer’s fan playfully refusing to share his mint chip ice cream with his girlfriend. A viewer with the Instagram handle PRINCEKO_MOSHITCH snapped a picture of his TV screen and posted it on Instagram. The producers at NBATV quickly harvested the image using the never.no Interactivity Suite and presented it on-air with some comedic commentary from former NBA superstar, Chris Webber.</p>
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<p class="font_8">After the broadcast Gawker picked up the ‘Ice cream guy’ story, then local Indiana &nbsp;news FOX59 followed up and introduced us to the happy couple; Jake Moran and Georgia Arnett. (Jake and Georgia also received a year’s &nbsp;supply of Mint Chip ice cream). The story went national when Jake and &nbsp;Georgia appeared on Good Morning America. This made it a national news segment about a couple who got a years supply of ice cream from a local &nbsp;news segment about a video of an Instagram of a sports video.</p>
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<p class="font_8">Heading in&nbsp;to one of the commercial breaks during <strong>NBATV’s Fan Night</strong>, the NBA&nbsp;cameras caught a Pacer’s fan playfully refusing to share his mint chip ice cream with his girlfriend. A viewer with the Instagram handle PRINCEKO_MOSHITCH snapped a picture of his TV screen and posted it on Instagram. The producers at NBATV quickly harvested the image using the never.no Interactivity Suite and presented it on-air with some comedic commentary from former NBA superstar, Chris Webber.</p>
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<p class="font_8">After the broadcast Gawker picked up the ‘Ice cream guy’ story, then local Indiana &nbsp;news FOX59 followed up and introduced us to the happy couple; Jake Moran and Georgia Arnett. (Jake and Georgia also received a year’s &nbsp;supply of Mint Chip ice cream). The story went national when Jake and &nbsp;Georgia appeared on Good Morning America. This made it a national news segment about a couple who got a years supply of ice cream from a local &nbsp;news segment about a video of an Instagram of a sports video.</p>
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NBATV Fan Night

NBATV - Fan Night