Sky News UK Political Coverage

Sky News UK sourced real-time Twitter reaction and displayed into live political coverage using Bee-On.

Sky News UK sourced real-time Twitter reaction and displayed into live political coverage using Bee-On.


To enhance their political coverage and feature influencer and viewer reactions on the latest topics, Sky News UK worked with Never.no to integrate live social content into the broadcast during Prime Minister's Questions and general political reports. 


Producers used Never.no's cloud-based engagement platform to source comments from Twitter, moderate, edit and display via overlayed graphics into the broadcast content, as it happened. Including expert commentary from journalists as an effective way to seamlessly provide reactions without interrupting the broadcast.


The social posts were displayed during live debates and Prime Minister's press conferences, featured on live broadcasts, streams and clipped coverage shared on social media. By showcasing audience generated content, Sky News UK's coverage extended reach beyond the primary broadcast and reached a wider audience. 

Sky News UK sourced real-time Twitter reaction and displayed into live political coverage using Bee-On.


To enhance their political coverage and feature influencer and viewer reactions on the latest topics, Sky News UK worked with Never.no to integrate live social content into the broadcast during Prime Minister's Questions and general political reports. 


Producers used Never.no's cloud-based engagement platform to source comments from Twitter, moderate, edit and display via overlayed graphics into the broadcast content, as it happened. Including expert commentary from journalists as an effective way to seamlessly provide reactions without interrupting the broadcast.


The social posts were displayed during live debates and Prime Minister's press conferences, featured on live broadcasts, streams and clipped coverage shared on social media. By showcasing audience generated content, Sky News UK's coverage extended reach beyond the primary broadcast and reached a wider audience. 

Live coverage supported by Social

Sky News UK sourced real-time Twitter reaction and displayed into live political coverage using Bee-On.