Sky’s Academy Awards Coverage

Sky Cinema’s The 93rd Annual Academy Awards Show

<p><strong>The Project</strong></p>
<p><br></p>
<p>The &nbsp;93rd Annual Academy Awards ceremony was, as always, a hot topic in &nbsp;mainstream media and across social. Sky Cinema broadcast four hours of a &nbsp;live action-packed show, using our cloud-based audience engagement &nbsp;platform, Bee-On, to feature live reactions from the audience on Twitter &nbsp;and redisplay with stunning graphics.</p>
<p><br></p>
<p><strong>The Challenge</strong></p>
<p><br></p>
<p>At an intimate, yet, most notably in-person event, broadcast live from Union Station, Los Angeles, Sky was eager to feature viewers’ reactions &nbsp;shared on Twitter, to create a more immersive experience. Producers &nbsp;needed to rapidly search through thousands of tweets and moderate &nbsp;relevant content, something that would have been done manually and cut and pasted into the show – an arduous and slow task for a live production.</p>
<p class="font_8"><br>
<strong>How we did it</strong></p>
<p class="font_8"><br></p>
<p class="font_8">Used &nbsp;by Sky for several projects across their portfolio, producers were &nbsp;confident that Bee-On would deliver a seamless experience for both the &nbsp;users, and the viewers. In the build up to the show, our support team &nbsp;worked with a new user to demonstrate the social moderation features and &nbsp;prepare them for the upcoming show.</p>
<p class="font_8"><br></p>
<p class="font_8">As a &nbsp;cloud-based platform, Bee-On was integrated into Sky’s distributed workflow, and accessed through a web browser. Throughout the show, &nbsp;presenters called for viewers to engage via social media, commenting, &nbsp;“<strong>you are very much part of Oscar night, so if you want to get involved &nbsp;then use #Oscars @SkyTV and #SkyCinema!”</strong>. Sky’s @SkyTV Twitter profile &nbsp;interacted with viewers and also shared the latest award’s results, &nbsp;featuring the likes of Anthony Hopkins for Best Actor and Chloé Zhao for Nomadland.</p>
<p class="font_8"><br></p>
<p><strong>The results</strong></p>
<p><br></p>
<p>Producers used the social moderation tools to search Twitter using the relevant &nbsp;hashtags, and feature the audience’s generated content in real-time. &nbsp;Overall, the Oscars were viewed by over 23 million people, and the &nbsp;hashtag <strong>#Oscars</strong> was the top trend in multiple regions on Twitter.A &nbsp;hugely successful night for all involved, and certainly a night to &nbsp;remember for the newly crowned Academy Award winners. Bee-On’s best in class tool set will be used again for more upcoming Sky projects – watch this space for more details.</p>

<p><strong>The Project</strong></p>
<p><br></p>
<p>The &nbsp;93rd Annual Academy Awards ceremony was, as always, a hot topic in &nbsp;mainstream media and across social. Sky Cinema broadcast four hours of a &nbsp;live action-packed show, using our cloud-based audience engagement &nbsp;platform, Bee-On, to feature live reactions from the audience on Twitter &nbsp;and redisplay with stunning graphics.</p>
<p><br></p>
<p><strong>The Challenge</strong></p>
<p><br></p>
<p>At an intimate, yet, most notably in-person event, broadcast live from Union Station, Los Angeles, Sky was eager to feature viewers’ reactions &nbsp;shared on Twitter, to create a more immersive experience. Producers &nbsp;needed to rapidly search through thousands of tweets and moderate &nbsp;relevant content, something that would have been done manually and cut and pasted into the show – an arduous and slow task for a live production.</p>
<p class="font_8"><br>
<strong>How we did it</strong></p>
<p class="font_8"><br></p>
<p class="font_8">Used &nbsp;by Sky for several projects across their portfolio, producers were &nbsp;confident that Bee-On would deliver a seamless experience for both the &nbsp;users, and the viewers. In the build up to the show, our support team &nbsp;worked with a new user to demonstrate the social moderation features and &nbsp;prepare them for the upcoming show.</p>
<p class="font_8"><br></p>
<p class="font_8">As a &nbsp;cloud-based platform, Bee-On was integrated into Sky’s distributed workflow, and accessed through a web browser. Throughout the show, &nbsp;presenters called for viewers to engage via social media, commenting, &nbsp;“<strong>you are very much part of Oscar night, so if you want to get involved &nbsp;then use #Oscars @SkyTV and #SkyCinema!”</strong>. Sky’s @SkyTV Twitter profile &nbsp;interacted with viewers and also shared the latest award’s results, &nbsp;featuring the likes of Anthony Hopkins for Best Actor and Chloé Zhao for Nomadland.</p>
<p class="font_8"><br></p>
<p><strong>The results</strong></p>
<p><br></p>
<p>Producers used the social moderation tools to search Twitter using the relevant &nbsp;hashtags, and feature the audience’s generated content in real-time. &nbsp;Overall, the Oscars were viewed by over 23 million people, and the &nbsp;hashtag <strong>#Oscars</strong> was the top trend in multiple regions on Twitter.A &nbsp;hugely successful night for all involved, and certainly a night to &nbsp;remember for the newly crowned Academy Award winners. Bee-On’s best in class tool set will be used again for more upcoming Sky projects – watch this space for more details.</p>

Never.no Audience Engagement Specialists

Sky Cinema’s The 93rd Annual Academy Awards Show