SBS & Eurovision

Australian broadcaster SBS has celebrated Eurovision audiences with fan commentary included as part of its coverage of the 64th Eurovision Song Contest in Israel.

<p>SBS &nbsp;captured all the excitement around the country as audiences came &nbsp;together for Eurovision parties with families, friends, even pets. Fan &nbsp;reactions were shared throughout the Semi-Final and Final primetime broadcasts, bridging the gap between viewers and the live events in Tel Aviv.</p>
<p><br></p>
<p>Producers used Never.no’s Bee-On platform to monitor social conversation during &nbsp;both the live shows and primetime broadcasts via the hashtag, &nbsp;<strong>#Eurovision</strong>. Tweets and Instagram posts were collated using Bee-On’s &nbsp;integrated search function to give audiences the chance to be part of &nbsp;the conversation.</p>
<p><br></p>
<p>Nicole Crosdale, Senior Project Manager at SBS said&nbsp;<em>“</em><em><strong>We have a lot of fun with Eurovision and love being able to make the show &nbsp;interactive for our viewers. The Bee-On platform enabled us to manage &nbsp;high volumes of social content during the broadcast, bringing the party &nbsp;to our viewers and capturing their excitement within our programming”.</strong></em></p>
<p><br></p>
<p>SBS’s &nbsp;evening broadcast of Semi-Final 1 from 8:30pm on Thursday saw a steep &nbsp;rise in social volume, with the hashtag #SBSEurovision trending in &nbsp;Australia. Audiences clearly loved connecting with other Eurovision &nbsp;fans, sharing their favourites and predicting who would make it through &nbsp;to the Grand Final.</p>
<p><br></p>
<p>The&nbsp;<a href="https://eurovision.tv/">Eurovision Grand Final</a>&nbsp;in Israel’s capital of Tel Aviv on Sunday morning (Australian time) was a &nbsp;spectacular event with fierce competition from 41 countries. A brilliant &nbsp;battle took place, as Sweden, Russia, Switzerland, Italy and North &nbsp;Macedonia all ranked highly with both judges and audiences.</p>
<p><br></p>
<p>Norway was the night’s dark horse, jumping from the bottom of the ladder to &nbsp;make the top five thanks to a huge score from audiences – including &nbsp;Australians who voted Norway as the favourite performance of the night. We can see the public’s praise for Norway reflected when we add a filter &nbsp;for Tweets mentioning ‘love’ and see they’re a stand out.</p>
<p><br></p>
<p class="font_8">In the &nbsp;end, The Netherlands triumphed for the first time in 44 years with &nbsp;Duncan Laurence’s ballad, ‘Arcade’. The Netherlands topped the leader &nbsp;board with 492 points after the public vote, while Italy finished second &nbsp;with 465 points and Russia came third with 369 points. Australia’s Kate &nbsp;Miller-Heidke ranked 9th place overall, for her popera hit, ‘Zero &nbsp;Gravity’.</p>
<p class="font_8"><br></p>
<p class="font_8">As always, Eurovision united fans around Europe (and of &nbsp;course, Australia) to celebrate a shared love of glitter, glamour and &nbsp;of course, great music.</p>
<p class="font_8"><br></p>
<p class="font_8">Never.no is proud to work closely with the &nbsp;SBS team to bring the joy of social interactivity to life for events &nbsp;that bring together diverse audiences in celebration of our shared &nbsp;similarities.</p>

<p>SBS &nbsp;captured all the excitement around the country as audiences came &nbsp;together for Eurovision parties with families, friends, even pets. Fan &nbsp;reactions were shared throughout the Semi-Final and Final primetime broadcasts, bridging the gap between viewers and the live events in Tel Aviv.</p>
<p><br></p>
<p>Producers used Never.no’s Bee-On platform to monitor social conversation during &nbsp;both the live shows and primetime broadcasts via the hashtag, &nbsp;<strong>#Eurovision</strong>. Tweets and Instagram posts were collated using Bee-On’s &nbsp;integrated search function to give audiences the chance to be part of &nbsp;the conversation.</p>
<p><br></p>
<p>Nicole Crosdale, Senior Project Manager at SBS said&nbsp;<em>“</em><em><strong>We have a lot of fun with Eurovision and love being able to make the show &nbsp;interactive for our viewers. The Bee-On platform enabled us to manage &nbsp;high volumes of social content during the broadcast, bringing the party &nbsp;to our viewers and capturing their excitement within our programming”.</strong></em></p>
<p><br></p>
<p>SBS’s &nbsp;evening broadcast of Semi-Final 1 from 8:30pm on Thursday saw a steep &nbsp;rise in social volume, with the hashtag #SBSEurovision trending in &nbsp;Australia. Audiences clearly loved connecting with other Eurovision &nbsp;fans, sharing their favourites and predicting who would make it through &nbsp;to the Grand Final.</p>
<p><br></p>
<p>The&nbsp;<a href="https://eurovision.tv/">Eurovision Grand Final</a>&nbsp;in Israel’s capital of Tel Aviv on Sunday morning (Australian time) was a &nbsp;spectacular event with fierce competition from 41 countries. A brilliant &nbsp;battle took place, as Sweden, Russia, Switzerland, Italy and North &nbsp;Macedonia all ranked highly with both judges and audiences.</p>
<p><br></p>
<p>Norway was the night’s dark horse, jumping from the bottom of the ladder to &nbsp;make the top five thanks to a huge score from audiences – including &nbsp;Australians who voted Norway as the favourite performance of the night. We can see the public’s praise for Norway reflected when we add a filter &nbsp;for Tweets mentioning ‘love’ and see they’re a stand out.</p>
<p><br></p>
<p class="font_8">In the &nbsp;end, The Netherlands triumphed for the first time in 44 years with &nbsp;Duncan Laurence’s ballad, ‘Arcade’. The Netherlands topped the leader &nbsp;board with 492 points after the public vote, while Italy finished second &nbsp;with 465 points and Russia came third with 369 points. Australia’s Kate &nbsp;Miller-Heidke ranked 9th place overall, for her popera hit, ‘Zero &nbsp;Gravity’.</p>
<p class="font_8"><br></p>
<p class="font_8">As always, Eurovision united fans around Europe (and of &nbsp;course, Australia) to celebrate a shared love of glitter, glamour and &nbsp;of course, great music.</p>
<p class="font_8"><br></p>
<p class="font_8">Never.no is proud to work closely with the &nbsp;SBS team to bring the joy of social interactivity to life for events &nbsp;that bring together diverse audiences in celebration of our shared &nbsp;similarities.</p>

Never.no Audience Engagement Specialists

Australian broadcaster SBS has celebrated Eurovision audiences with fan commentary included as part of its coverage of the 64th Eurovision Song Contest in Israel.