NBC & Lego

US broadcaster NBC used Never.no’s audience engagement platform Bee-On to generate dynamic ad spots for the ‘LEGO Jurassic World Secret Exhibit’ show.

<p>LEGO's ad campaign, seen by over 2 million US viewers, gave audiences the chance to interact with the show and share their LEGO creations.</p>
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<p>The video &nbsp;supplied by the client contained spots where the dynamic content would &nbsp;be ingested efficiently at the last minute. Viewers responded to the &nbsp;call-to-action to share their LEGO photos via social media and &nbsp;Never.no’s Bee-On platform was used to aggregate the incoming audience &nbsp;content. Selected photos were then integrated into the video template &nbsp;and rendered in broadcast-quality in minutes.</p>
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<p>Digital previews were also rendered using Bee-On, giving the team the &nbsp;opportunity to approve and make creative and legal decisions on the &nbsp;spot.Never.no’s platform gave producers the opportunity to easily collect &nbsp;social content from the audience, weave that into the creative and &nbsp;generate final video ready for on-air trafficking. For the TV audience, &nbsp;it enhanced the viewing experience as it gave them a way to interact &nbsp;with the show and have their moment of fame.</p>
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<p>Encouraging &nbsp;the audience to interact on social and have that content included as &nbsp;part of the on-air campaign helps drive engagement and reach for &nbsp;broadcasters and brands.</p>
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<p>NBC Network Partnerships Group said &nbsp;<strong>“Never.no helped us execute social commercials for various clients &nbsp;across the holiday season. They made the process seamless through &nbsp;gathering submissions across social platforms, publishing content to our &nbsp;broadcast network under a tight deadline, and providing key engagement &nbsp;results. They were great partners and instrumental in our process."</strong></p>

<p>LEGO's ad campaign, seen by over 2 million US viewers, gave audiences the chance to interact with the show and share their LEGO creations.</p>
<p><br></p>
<p>The video &nbsp;supplied by the client contained spots where the dynamic content would &nbsp;be ingested efficiently at the last minute. Viewers responded to the &nbsp;call-to-action to share their LEGO photos via social media and &nbsp;Never.no’s Bee-On platform was used to aggregate the incoming audience &nbsp;content. Selected photos were then integrated into the video template &nbsp;and rendered in broadcast-quality in minutes.</p>
<p><br></p>
<p>Digital previews were also rendered using Bee-On, giving the team the &nbsp;opportunity to approve and make creative and legal decisions on the &nbsp;spot.Never.no’s platform gave producers the opportunity to easily collect &nbsp;social content from the audience, weave that into the creative and &nbsp;generate final video ready for on-air trafficking. For the TV audience, &nbsp;it enhanced the viewing experience as it gave them a way to interact &nbsp;with the show and have their moment of fame.</p>
<p><br></p>
<p>Encouraging &nbsp;the audience to interact on social and have that content included as &nbsp;part of the on-air campaign helps drive engagement and reach for &nbsp;broadcasters and brands.</p>
<p><br></p>
<p>NBC Network Partnerships Group said &nbsp;<strong>“Never.no helped us execute social commercials for various clients &nbsp;across the holiday season. They made the process seamless through &nbsp;gathering submissions across social platforms, publishing content to our &nbsp;broadcast network under a tight deadline, and providing key engagement &nbsp;results. They were great partners and instrumental in our process."</strong></p>

LEGO Jurassic World Secret Exhibit - NBC Creating Dynamic Ad Spots

US broadcaster NBC used Never.no’s audience engagement platform Bee-On to generate dynamic ad spots for the ‘LEGO Jurassic World Secret Exhibit’ show.