MTV & Madonna - Medellin

Real-time social graphics enhanced MTV’s multi-platform live global broadcast of Madonna's new Medellin music video

<p class="font_8">Our&nbsp;Real-Time Social Graphics solution was used to deliver advanced &nbsp;visualisations and social content for MTV’s exclusive globally televised &nbsp;unveil of “Madonna’s Live and Exclusive: ‘Medellín’ Video World &nbsp;Premiere” on Wednesday 24 April. Broadcast live from five studios – &nbsp;Milan, Sao Paulo, Miami, New York City – and hosted in London, the Queen &nbsp;of Pop showcased her latest track to a live audience as it was &nbsp;broadcast across MTV’s worldwide TV channels and digital platforms to &nbsp;nearly 180 countries.</p>
<p class="font_8"><br></p>
<p>Connected &nbsp;to each global studio via satellite feed, the 30-minute show included DJ &nbsp;Trevor Nelson and a live audience in London, accompanied by ‘Medellín’ &nbsp;collaborator Maluma in Miami and MTV’s Sway Calloway and audience in New York. The audience – comprised of competition winners – was given the opportunity to ask Madonna about her latest music video and new album, &nbsp;and the creative forces behind her career. Producers of the show used Never.no’s HTML5 based Real-Time Social Graphics solution to seamlessuly embed lower-third graphics pulled from the Cloud and delivered in &nbsp;real-time to enhance engagement of the show.</p>
<p><br></p>
<p class="font_8">Never.no’s Real-Time Social &nbsp;Graphics enables content producers to moderate and display UGC graphics &nbsp;outputs from a web browser. In addition to the platform’s ability to &nbsp;work with traditional broadcast graphics engines, Never.no’s HTML5 &nbsp;graphics solution provides an extra layer of flexibility to traditional &nbsp;TV broadcasters, as well as enabling those who use streaming services such as Facebook Live, Twitch or YouTube to benefit from the robustness &nbsp;of the Never.no&nbsp;Bee-On platform, which integrates live engagement from their audience into broadcasts.</p>
<p class="font_8"><br></p>
<p class="font_8">The graphic overlay is rendered directly in a web browser, meaning &nbsp;the user’s computer becomes the graphic engine, making it an effective &nbsp;solution for managing digital signage and on-set event displays, without &nbsp;the need for expensive equipment.</p>
<p class="font_8"><br></p>
<p class="font_8">The HTML5 solution provides high-quality broadcast graphics that suit &nbsp;all workflows and budgets, integrating into creative content with no &nbsp;fuss. Offering fully customisable graphics to suit individual needs, &nbsp;Real-Time Social Graphics includes a selection of ‘off-the-shelf’ &nbsp;template packages suitable for news, entertainment and sport – enhancing &nbsp;content and optimising workflows.</p>
<p class="font_8"><br></p>
<p class="font_8">“<em>The&nbsp;</em><a href="http://never.no/"><em>Never.no</em></a><em>&nbsp;Bee-On &nbsp;social moderation tool, in conjunction with their Real-Time Social &nbsp;Graphics solution allowed us to deploy social messaging in our live show &nbsp;with speed and ease. We were able to make quick changes to the creative &nbsp;right up until broadcast, and allowed our moderator to select and drive &nbsp;the graphics on-air within a single workflow</em>,” said&nbsp;<strong>Alec Hendry, Senior Director, Technology Convergence, Viacom – Video Platform.</strong></p>
<p class="font_8"><br></p>
<p class="font_8">Never.no’s Real-Time Social Graphics enables content producers to &nbsp;moderate and display UGC graphics outputs from a web browser. In &nbsp;addition to the platform’s ability to work with traditional broadcast &nbsp;graphics engines, Never.no’s HTML5 graphics solution provides an extra &nbsp;layer of flexibility to traditional TV broadcasters, as well as enabling &nbsp;those who use streaming services such as Facebook Live, Twitch or &nbsp;YouTube to benefit from the robustness of the Never.no Bee-On&nbsp;platform, which integrates live engagement from their audience into broadcasts. The graphic overlay is rendered directly in a web browser, meaning the &nbsp;user’s computer becomes the graphic engine, making it an effective &nbsp;solution for managing digital signage and on-set event displays, without &nbsp;the need for expensive equipment.</p>
<p class="font_8"><br></p>
<p class="font_8">The HTML5 solution provides high-quality broadcast graphics that suit &nbsp;all workflows and budgets, integrating into creative content with no &nbsp;fuss. Offering fully customisable graphics to suit individual needs, &nbsp;Real-Time Social Graphics includes a selection of ‘off-the-shelf’ template packages suitable for news, entertainment and sport – enhancing &nbsp;content and optimising workflows.</p>
<p class="font_8"><br></p>
<p class="font_8"><em><strong>“It’s a very proud moment for us to see our expertise and &nbsp;experience of producing online, broadcast and advertising formats, in &nbsp;developing a solution that has supported a global broadcaster delivering &nbsp;dynamic and encapsulating content for one of the biggest music stars in &nbsp;history. We aim to make our Real-Time Social Graphics the go-to &nbsp;graphics solution for any broadcasters, as this is just one of many &nbsp;International projects in the pipeline that demonstrates how our &nbsp;platforms enable seamless end-to-end delivery integration of advanced &nbsp;broadcast quality graphics and engaging real-time content with ease,</strong></em><strong>”</strong> said&nbsp;Scott Davies, CEO at&nbsp;Never.no.Bee-On</p>

<p class="font_8">Our&nbsp;Real-Time Social Graphics solution was used to deliver advanced &nbsp;visualisations and social content for MTV’s exclusive globally televised &nbsp;unveil of “Madonna’s Live and Exclusive: ‘Medellín’ Video World &nbsp;Premiere” on Wednesday 24 April. Broadcast live from five studios – &nbsp;Milan, Sao Paulo, Miami, New York City – and hosted in London, the Queen &nbsp;of Pop showcased her latest track to a live audience as it was &nbsp;broadcast across MTV’s worldwide TV channels and digital platforms to &nbsp;nearly 180 countries.</p>
<p class="font_8"><br></p>
<p>Connected &nbsp;to each global studio via satellite feed, the 30-minute show included DJ &nbsp;Trevor Nelson and a live audience in London, accompanied by ‘Medellín’ &nbsp;collaborator Maluma in Miami and MTV’s Sway Calloway and audience in New York. The audience – comprised of competition winners – was given the opportunity to ask Madonna about her latest music video and new album, &nbsp;and the creative forces behind her career. Producers of the show used Never.no’s HTML5 based Real-Time Social Graphics solution to seamlessuly embed lower-third graphics pulled from the Cloud and delivered in &nbsp;real-time to enhance engagement of the show.</p>
<p><br></p>
<p class="font_8">Never.no’s Real-Time Social &nbsp;Graphics enables content producers to moderate and display UGC graphics &nbsp;outputs from a web browser. In addition to the platform’s ability to &nbsp;work with traditional broadcast graphics engines, Never.no’s HTML5 &nbsp;graphics solution provides an extra layer of flexibility to traditional &nbsp;TV broadcasters, as well as enabling those who use streaming services such as Facebook Live, Twitch or YouTube to benefit from the robustness &nbsp;of the Never.no&nbsp;Bee-On platform, which integrates live engagement from their audience into broadcasts.</p>
<p class="font_8"><br></p>
<p class="font_8">The graphic overlay is rendered directly in a web browser, meaning &nbsp;the user’s computer becomes the graphic engine, making it an effective &nbsp;solution for managing digital signage and on-set event displays, without &nbsp;the need for expensive equipment.</p>
<p class="font_8"><br></p>
<p class="font_8">The HTML5 solution provides high-quality broadcast graphics that suit &nbsp;all workflows and budgets, integrating into creative content with no &nbsp;fuss. Offering fully customisable graphics to suit individual needs, &nbsp;Real-Time Social Graphics includes a selection of ‘off-the-shelf’ &nbsp;template packages suitable for news, entertainment and sport – enhancing &nbsp;content and optimising workflows.</p>
<p class="font_8"><br></p>
<p class="font_8">“<em>The&nbsp;</em><a href="http://never.no/"><em>Never.no</em></a><em>&nbsp;Bee-On &nbsp;social moderation tool, in conjunction with their Real-Time Social &nbsp;Graphics solution allowed us to deploy social messaging in our live show &nbsp;with speed and ease. We were able to make quick changes to the creative &nbsp;right up until broadcast, and allowed our moderator to select and drive &nbsp;the graphics on-air within a single workflow</em>,” said&nbsp;<strong>Alec Hendry, Senior Director, Technology Convergence, Viacom – Video Platform.</strong></p>
<p class="font_8"><br></p>
<p class="font_8">Never.no’s Real-Time Social Graphics enables content producers to &nbsp;moderate and display UGC graphics outputs from a web browser. In &nbsp;addition to the platform’s ability to work with traditional broadcast &nbsp;graphics engines, Never.no’s HTML5 graphics solution provides an extra &nbsp;layer of flexibility to traditional TV broadcasters, as well as enabling &nbsp;those who use streaming services such as Facebook Live, Twitch or &nbsp;YouTube to benefit from the robustness of the Never.no Bee-On&nbsp;platform, which integrates live engagement from their audience into broadcasts. The graphic overlay is rendered directly in a web browser, meaning the &nbsp;user’s computer becomes the graphic engine, making it an effective &nbsp;solution for managing digital signage and on-set event displays, without &nbsp;the need for expensive equipment.</p>
<p class="font_8"><br></p>
<p class="font_8">The HTML5 solution provides high-quality broadcast graphics that suit &nbsp;all workflows and budgets, integrating into creative content with no &nbsp;fuss. Offering fully customisable graphics to suit individual needs, &nbsp;Real-Time Social Graphics includes a selection of ‘off-the-shelf’ template packages suitable for news, entertainment and sport – enhancing &nbsp;content and optimising workflows.</p>
<p class="font_8"><br></p>
<p class="font_8"><em><strong>“It’s a very proud moment for us to see our expertise and &nbsp;experience of producing online, broadcast and advertising formats, in &nbsp;developing a solution that has supported a global broadcaster delivering &nbsp;dynamic and encapsulating content for one of the biggest music stars in &nbsp;history. We aim to make our Real-Time Social Graphics the go-to &nbsp;graphics solution for any broadcasters, as this is just one of many &nbsp;International projects in the pipeline that demonstrates how our &nbsp;platforms enable seamless end-to-end delivery integration of advanced &nbsp;broadcast quality graphics and engaging real-time content with ease,</strong></em><strong>”</strong> said&nbsp;Scott Davies, CEO at&nbsp;Never.no.Bee-On</p>

Madonna’s Live and Exclusive: ‘Medellín’ Video World Premiere

Real-time social graphics enhanced MTV’s multi-platform live global broadcast of Madonna's new Medellin music video