ITV Oykos Danone campaign

Never.no worked with ITN Productions, ITV, and MEC UK to create a social advert for the Danone yogurt brand Oykos.

Oykos' 8-week TV campaign, which launched in the summer, ran across ITV channels in the UK.


Fans  of the brand could appear alongside celebrity Mark Wright by uploading a  photo of themselves and the reason why they should be featured to the  Oykos Facebook page.


The ad was changed regularly with ITN Productions using Never.no’s social engagement platform Bee-On to create unique versions in a fraction of  the time previously possible – automating the integration of social content, broadcaster’s brands and clock details across multiple channels. Broadcast-ready ads were then delivered directly for approval, clearance and trafficking.


The campaign has seen thousands of likes, increased Facebook engagement, thousands of entries, hundreds of  shares and a 30% growth in Facebook audience. It’s clear that consumers  want to be in the ad creative and are happy to share content and engage  on social networks to do so.

Oykos' 8-week TV campaign, which launched in the summer, ran across ITV channels in the UK.


Fans  of the brand could appear alongside celebrity Mark Wright by uploading a  photo of themselves and the reason why they should be featured to the  Oykos Facebook page.


The ad was changed regularly with ITN Productions using Never.no’s social engagement platform Bee-On to create unique versions in a fraction of  the time previously possible – automating the integration of social content, broadcaster’s brands and clock details across multiple channels. Broadcast-ready ads were then delivered directly for approval, clearance and trafficking.


The campaign has seen thousands of likes, increased Facebook engagement, thousands of entries, hundreds of  shares and a 30% growth in Facebook audience. It’s clear that consumers  want to be in the ad creative and are happy to share content and engage  on social networks to do so.

Oykos Dynamic Ad Campaign Featured Viewers On-Air

Never.no worked with ITN Productions, ITV, and MEC UK to create a social advert for the Danone yogurt brand Oykos.