ITV’s Money Saving Expert Shares Live Insights

Following the success of Multistory Media’s Peston Show on ITV, Bee-On was also used to power conversation in The Martin Lewis Money Show’s live programme early during the Covid-19 pandemic.

<p class="font_8"><strong>The Challenge</strong></p>
<p class="font_8"><br></p>
<p class="font_8">The Martin Lewis Money Show is ITV’s (UK) live studio audience show about home finances.In &nbsp;a last-minute change due to stay-at-home orders, and with just 48 hours &nbsp;notice, the show was produced without a live studio audience. Producers &nbsp;needed Martin to connect with viewers, create engaging conversations, &nbsp;and offer useful insight on the financial issues around Covid-19.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>How we did it</strong></p>
<p class="font_8"><br></p>
<p class="font_8">Our team worked with Multistory Media to power conversation within the show’s short turnaround times.Bee-On is the ideal tool to deliver what they needed. Using&nbsp;<strong>#MartinLewis</strong>&nbsp;to spark the conversation on Twitter, viewers tweeted questions and opinions, hoping to get mentions in the show.Bee-On &nbsp;integrated seamlessly into broadcast and in-studio displays; producers &nbsp;gathered the best Tweets from the audience and lined them up on Bee-On’s &nbsp;timeline for broadcast.</p>
<p class="font_8"><br></p>
<p class="font_8">Integrated into a graphics engine from <a href="http://www.kenziko.com/" rel="noopener" target="_blank">Kenziko (www.kenziko.com)</a>, &nbsp;Bee-On pushed real-time content to a large touchscreen in-studio, where &nbsp;Martin Lewis and his co-hosts highlighted and discussed trending topics &nbsp;as they arose.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>The Results</strong></p>
<p class="font_8"><br></p>
<p class="font_8">The &nbsp;30-minute live show was a fast-paced event expertly hosted by Martin. &nbsp;The money-saving pro ran through a wide range of topics, as questions on &nbsp;credit, rent and savings flooded the studio. Social input was &nbsp;harvested, moderated and published via Bee-On, our SaaS cloud platform.</p>
<p class="font_8">Live &nbsp;audiences and large crews are not advisable any longer. Multistory &nbsp;Media and ITV created a show where audiences are still central to the &nbsp;narrative. By leveraging social media powered by Bee-On, the audience &nbsp;engaged even more that they would have in the studio.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>#MartinLewis</strong>&nbsp;began &nbsp;trending on Twitter and became the third highest most talked about &nbsp;topic in the UK during the show. With conversation heating up,&nbsp;<strong>#MartinLewis</strong>&nbsp;continued &nbsp;in the top-five rank for the next five hours as the host jumped on &nbsp;Twitter and continued answering questions. Big issues such as ‘<strong>work,’</strong> <strong>‘holiday’</strong>&nbsp;and <strong>‘mortgage holiday’</strong>&nbsp;were significant in the conversation, which also included <strong>‘NHSWorkers’</strong>, <strong>‘credit’</strong>&nbsp;and ‘<strong>refund’</strong>.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>“The team at Never.no were so supportive in the fast turnaround nature of our production.&nbsp; &nbsp;Offering remote training sessions for our production teams and support &nbsp;throughout the whole process.&nbsp;The system worked without a glitch and the &nbsp;software assisted us in being able to successfully execute a central &nbsp;part of the programme,”</strong> - Anthony Chuck - Production Manager at MultiStory Media.</p>

<p class="font_8"><strong>The Challenge</strong></p>
<p class="font_8"><br></p>
<p class="font_8">The Martin Lewis Money Show is ITV’s (UK) live studio audience show about home finances.In &nbsp;a last-minute change due to stay-at-home orders, and with just 48 hours &nbsp;notice, the show was produced without a live studio audience. Producers &nbsp;needed Martin to connect with viewers, create engaging conversations, &nbsp;and offer useful insight on the financial issues around Covid-19.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>How we did it</strong></p>
<p class="font_8"><br></p>
<p class="font_8">Our team worked with Multistory Media to power conversation within the show’s short turnaround times.Bee-On is the ideal tool to deliver what they needed. Using&nbsp;<strong>#MartinLewis</strong>&nbsp;to spark the conversation on Twitter, viewers tweeted questions and opinions, hoping to get mentions in the show.Bee-On &nbsp;integrated seamlessly into broadcast and in-studio displays; producers &nbsp;gathered the best Tweets from the audience and lined them up on Bee-On’s &nbsp;timeline for broadcast.</p>
<p class="font_8"><br></p>
<p class="font_8">Integrated into a graphics engine from <a href="http://www.kenziko.com/" rel="noopener" target="_blank">Kenziko (www.kenziko.com)</a>, &nbsp;Bee-On pushed real-time content to a large touchscreen in-studio, where &nbsp;Martin Lewis and his co-hosts highlighted and discussed trending topics &nbsp;as they arose.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>The Results</strong></p>
<p class="font_8"><br></p>
<p class="font_8">The &nbsp;30-minute live show was a fast-paced event expertly hosted by Martin. &nbsp;The money-saving pro ran through a wide range of topics, as questions on &nbsp;credit, rent and savings flooded the studio. Social input was &nbsp;harvested, moderated and published via Bee-On, our SaaS cloud platform.</p>
<p class="font_8">Live &nbsp;audiences and large crews are not advisable any longer. Multistory &nbsp;Media and ITV created a show where audiences are still central to the &nbsp;narrative. By leveraging social media powered by Bee-On, the audience &nbsp;engaged even more that they would have in the studio.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>#MartinLewis</strong>&nbsp;began &nbsp;trending on Twitter and became the third highest most talked about &nbsp;topic in the UK during the show. With conversation heating up,&nbsp;<strong>#MartinLewis</strong>&nbsp;continued &nbsp;in the top-five rank for the next five hours as the host jumped on &nbsp;Twitter and continued answering questions. Big issues such as ‘<strong>work,’</strong> <strong>‘holiday’</strong>&nbsp;and <strong>‘mortgage holiday’</strong>&nbsp;were significant in the conversation, which also included <strong>‘NHSWorkers’</strong>, <strong>‘credit’</strong>&nbsp;and ‘<strong>refund’</strong>.</p>
<p class="font_8"><br></p>
<p class="font_8"><strong>“The team at Never.no were so supportive in the fast turnaround nature of our production.&nbsp; &nbsp;Offering remote training sessions for our production teams and support &nbsp;throughout the whole process.&nbsp;The system worked without a glitch and the &nbsp;software assisted us in being able to successfully execute a central &nbsp;part of the programme,”</strong> - Anthony Chuck - Production Manager at MultiStory Media.</p>

Powering Engagement Without a Live Audience

Following the success of Multistory Media’s Peston Show on ITV, Bee-On was also used to power conversation in The Martin Lewis Money Show’s live programme early during the Covid-19 pandemic.