Channel 4 Crufts

UK broadcaster C4 used Never.no’s audience engagement platform Bee-On to generate a live social poll and feed with the graphics being run by Storm Broadcast.

<p class="font_8">This &nbsp;involved Real-time engagement and interactivity with dog loving viewers &nbsp;and owners, whereby our platform allowed Twitter, Facebook and &nbsp;Instagram posts to be fed into the live programming.</p>
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<p class="font_8">These were read out by TV presenter Clare Baldwin, and people could feature on the &nbsp;screen with their beloved pets and a message to go with. It created a &nbsp;really personal element to the show and gave people a massive sense of &nbsp;involvement, as well as letting everybody see them and their dog which &nbsp;fundamentally, is what it’s all about.</p>
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<p class="font_8">For others, it evoked a sense of emotion and allowed the viewer to express &nbsp;how their dog makes them feel and how it has helped them with certain &nbsp;struggles in their life such as mental health issues. This was &nbsp;particularly touching to watch, especially in the instance of Jennifer &nbsp;and her dog Susie who feature in the video below.</p>
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<p class="font_8">Our platform has &nbsp;proven that a programme can be brought to life and made much more &nbsp;inclusive of its audience. Crufts is the perfect example of this due to &nbsp;its celebratory nature and willingness to be involved from a socially &nbsp;savvy audience.</p>
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<p class="font_8">The climax was on the Sunday night where we really &nbsp;engaged with our audience by running a live social poll as to who their &nbsp;favourite dog was. We had thousands of viewers interact and vote, &nbsp;resulting in “Dave the boxer” coming out as top dog.</p>
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<p class="font_8">Antonia Howard-Taylor, Executive Commissioner at Channel 4, shared, <strong>“Never.no’s social engagement platform Bee-On helped build the audience interaction &nbsp;around our Crufts TV coverage. At Channel 4, we’re continuously trying &nbsp;to enhance the viewer experience by creating more engaging and &nbsp;interactive content. We saw thousands of viewers engage and interact, &nbsp;creating viral content and broadening the reach of the Crufts story and brand.”</strong></p>

<p class="font_8">This &nbsp;involved Real-time engagement and interactivity with dog loving viewers &nbsp;and owners, whereby our platform allowed Twitter, Facebook and &nbsp;Instagram posts to be fed into the live programming.</p>
<p class="font_8"><br></p>
<p class="font_8">These were read out by TV presenter Clare Baldwin, and people could feature on the &nbsp;screen with their beloved pets and a message to go with. It created a &nbsp;really personal element to the show and gave people a massive sense of &nbsp;involvement, as well as letting everybody see them and their dog which &nbsp;fundamentally, is what it’s all about.</p>
<p class="font_8"><br></p>
<p class="font_8">For others, it evoked a sense of emotion and allowed the viewer to express &nbsp;how their dog makes them feel and how it has helped them with certain &nbsp;struggles in their life such as mental health issues. This was &nbsp;particularly touching to watch, especially in the instance of Jennifer &nbsp;and her dog Susie who feature in the video below.</p>
<p class="font_8"><br></p>
<p class="font_8">Our platform has &nbsp;proven that a programme can be brought to life and made much more &nbsp;inclusive of its audience. Crufts is the perfect example of this due to &nbsp;its celebratory nature and willingness to be involved from a socially &nbsp;savvy audience.</p>
<p class="font_8"><br></p>
<p class="font_8">The climax was on the Sunday night where we really &nbsp;engaged with our audience by running a live social poll as to who their &nbsp;favourite dog was. We had thousands of viewers interact and vote, &nbsp;resulting in “Dave the boxer” coming out as top dog.</p>
<p class="font_8"><br></p>
<p class="font_8">Antonia Howard-Taylor, Executive Commissioner at Channel 4, shared, <strong>“Never.no’s social engagement platform Bee-On helped build the audience interaction &nbsp;around our Crufts TV coverage. At Channel 4, we’re continuously trying &nbsp;to enhance the viewer experience by creating more engaging and &nbsp;interactive content. We saw thousands of viewers engage and interact, &nbsp;creating viral content and broadening the reach of the Crufts story and brand.”</strong></p>

Crufts Real-Time Engagement

UK broadcaster C4 used Never.no’s audience engagement platform Bee-On to generate a live social poll and feed with the graphics being run by Storm Broadcast.