Client: Telemundo/NBC Universal
Project: GAIN – La Voz Kids
During the penultimate episode of La Voz Kids, the host generated a call to action during the commercial break. Viewers were told, if you want to be on TV go to the La Voz Fresh Kids app (created by Digital Kitchen): www.lavozkidsfresh.com and watch until the end of the show.
After the entries were cut off, ineligible entrants (based on location or age) were filtered out by the Digital Kitchen app. ePrize provided a randomly selected winner which was verified by Telemundo and SMG officials using never.no’s moderation tools. Digital Kitchen provided broadcast quality images from the winning user, which were published using never.no’s Dynamic Content Scheduler and married to the master video in Vizrt for on air playout by Telemundo. The final 45 second clip was sent to Telemundo Master control in NYC and played onair in the final act of the show.