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Mammoth Graphics - TdF

Posted by never.no on Jul 18, 2017 9:39:20 AM
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Client: Mammoth Graphics
Project: Tour de France

Mammoth Graphics & never.no Partner To Gather and Publish Social Media Content For Tour de France Coverage on ITV4

Sports broadcast

Mammoth Graphics
are using STORY to gather and publish live social media content into ITV4’s coverage of the 2017 Tour de France.

Viewers are encouraged to interact throughout the ITV Cycling coverage by sharing their thoughts via Twitter and Facebook. The call out to engage is made via the on-screen graphics and by commentators who frequently ask the audience to interact using @itvcycling or #itvtour.

 Tour de France social media

Mammoth use never.no’s social moderation platform STORY to gather and select relevant comments to be published into Vizrt systems for broadcast and digital playout.

social moderation platform

Additionally, fans can ask questions using #ITVtour and have them answered onair by commentators in a live Q&A.

Viewers are enthusiastically Tweeting their questions in during the broadcast. People are loving being able to interact with the coverage and are even sharing their moment of fame back to their networks.

You can catch the TDF coverage on ITV4 throughout July 1-23.