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ITV Tree Selfie

Posted by Jenna Rogers on Dec 19, 2016 1:15:39 PM
Jenna Rogers

Client: ITV

Project: Selfie Tree


ITV’s ‘This Morning’ ran a selfie tree in the lead up to Christmas and engaged with their social audience live. The giant tree stood outside ITV’s studios on London’s Southbank, topped with a large screen displaying people’s festive pictures.

This Morning viewers, and those passing by the tree, could post pictures on social media with the hashtag #tmtreeselfie for the chance to be included. The simple idea was that people could share their picture for a chance to appear on the tree. What started out as a bit of fun quickly snowballed with thousands of people sharing their selfies across Facebook, Instagram and Twitter.

Such was the demand for people to see themselves on the screen, a Facebook Live stream was set up to stream the tree’s screen live. This extension of the broadcast lets even more people be involved even if they’re not there in person.

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Kenziko and never.no proudly provided the technologies for social moderation, delivery and live graphics display, with the This Morning team using our solution to manage the project live.

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