Client: Comedy Central
Project: Ace Ventura mini marathon
Leading up to the Ace Ventura mini marathon, Comedy Central made requests for audience content and opinions on their various social sites (Facebook, Twitter and Tumblr).
Questions related to the movies were posted on-air and on Twitter where viewers casted their votes using the specific hashtags.
STORY provided Comedy Central an easy way to create the live polls, gather, moderate and publish incoming social content.
The request for participation paid off with viewer messages appearing in a lower 3rd during the show and full screen poll updates after the commercial breaks.