NEVER.NO DELIVERS SOCIAL TV GLOBAL FIRST WITH IMD AND SMG
never.no has delivered a ground-breaking Coca Cola social TV advertising campaign in Argentina with Group IMD, the global ad delivery company.
The project saw the IMD’s South American associate A+V distribute multiple content versions of a Christmas advert for the soft drink giant to national and local TV channels in Argentina in December.
Two unique spots – each containing six personal viewer messages – were created every day using never.no’s social TV advertising platform STORY-VR which collated seasonal messages that viewers could submit online.
The spots were aired twice a day across 41 channels, representing the first time intra-day creative changes have run across such a broad range of channels for a social TV advertising campaign. More than 500 unique deliveries were successfully made in just 12 days and the spots were all aired during prime time within hours of the social media content being chosen.
The media buying agency on the project was Starcom Mediavest Group.