Project: #GiggysBFF Promo for Real Housewives of Beverley Hills
Bravo gave fans of ‘Real Housewives of Beverly Hills’ a chance to have their pets be #GiggysBFF
Bravo ran a promo for ‘The Real Housewives of Beverley Hills’ that gave fans a chance to have their pets featured in a network promo. Solicitation was also made on The Real Housewives of Beverley Hills website.
Fans could post a photo of their pet to Twitter or Instagram using the hashtag #GiggysBFF.
After the first 2 weeks, winners included Otis, a ginger-colored pooch wearing a fleece hoodie, and Berkley James, a Goldendoodle pup. never.no’s Social TV Advertising platform was used to gather the incoming submissions from social media and publish the winner on air via Vizrt's graphics.
In addition to the winning pet being featured on a premiere episode of The Real Housewives of Beverly Hills, all submissions were posted on a dedicated GiggysBFF page on the Bravo website.