MESS TV

MessTV (Mess is slang for SMS or text message in Norway) and Interaktiv Frokost (Interactive Breakfast) are popular OBT shows created by Rubicon TV for TVNorge, every day of the year, for about 7 hours a day. The shows feature discussions on subjects like sports, cars, fashion, sex, health, pets, school etc, and offer the viewer a chance to participate via SMS chat, MMS images, votes and competitions etc. The shows also feature interviews with minor celebrities, playback of clips created by the moderators, or music videos of local artist.

The entire program surface is controlled through a never.no turnkey system, featuring never.no’s Interactivity Desk as the tool for populating templates, moderating chat and images, scheduling votes and competitions and providing web-interface control to the rest of the studio’s equipment. The background graphics and video clips are controlled from ID and DCS and played back by the Vizrt system.
SMS messages are charged NOK 10 (€1.15) and MMS messages are charged NOK 15 (€1.72). There are also two premium chat services, one in the lower third for NOK 15 (€1.15) and one overlaying itself in a cool design over the standard chat for NOK 60 (€6.90).

Peak hours see response rates in the range of 100 messages per 1000 viewers per hour, with an average message cost of €1.20.