We had the privilege together with Urban View to deliver an interactive Christmas experience at Oslo City, Oslo’s largest shopping center. In the days leading up to Christmas Day, visitors were able to display a personal greeting to other shoppers in the mall by uploading photographs and images via multimedia messaging service (MMS) to giant display screens.

Oslo City’s usual digital signage mix of commercials and information messages was enhanced with regular three-minute interactive slots, creating frequent attention-grabbing interludes in which viewers could see what other shoppers had posted, and post their own pictures. never.no’s Interactivity Suite allows an operator to modify content before it is displayed.

READ THE NEWS ARTICLE

“never.no has established a reputation for the outstanding quality of its technology and for its vision of how that technology can benefit a wide variety of businesses,” said Davies. “I am delighted to have the opportunity to bring my experience, expertise, and knowledge of the marketplace in the U.K. and Ireland to an up-and-coming company in an exciting industry.”

Davies co-founded Million-2-1 Limited, a mobile interactive technology company serving businesses and consumers. From its inception in 2002 until it became part of IGT U.K. in 2009, Davies served as operations director of the Manchester, England-based company.

Davies was also part of the founding team and director of Internet production startup Eunite Limited, which was sold to N. Brown Plc in 2000. Prior to that, he held a variety of management and creative positions with information technology companies including sports-dot-com venture Sportal. He earned a bachelor’s degree in graphic design at the University of Northumbria.

With his knowledge of the industry and in particular of the distinctive U.K. and Irish marketplace, Scott will make an outstanding addition to our team.

“By providing the missing link between the consumer and digital signage, never.no’s technology platform enables advertisers to connect, engage, and interact with individuals

across multiple media channels,” said Theo Leonidou, Eyecatching Media managing director. “We at Eyecatching Media have known from the beginning that the only way to move the DOOH industry to the next level is to enhance content with interactivity, effectively resetting the market with a new paradigm. We are confident that partnering with never.no will help us to change the way advertisers think about digital signage.”

Our Interactivity Suite platform enables audience participation by modifying the video stream based on live content submitted by users either on their mobile phone or the Internet. In the realm of digital signage, our technology enables advertisers to target consumers with individualized offers and to glean detailed marketing information at the same time. Using Interactivity Suite, advertisers can deliver a barcode for a limited-time discount to a mobile phone at the point of sale, engage a consumer with a trivia game, or enable a consumer to post a comment or respond to a question and see the input immediately on the digital display.

The principals of Eyecatching Media boast a decade’s experience with digital signage — practically the entire history of the enterprise — and they recognize that interactivity is the future. We anticipate that the combination of Eyecatching Media’s extensive knowledge of the market and our technical expertise will enable us to deliver exciting and innovative solutions to existing and future customers.

Oslo City’s usual digital signage mix of commercials and information messages was enhanced with regular three-minute interactive slots, creating frequent attention-grabbing interludes in which viewers could see what other shoppers had posted, and post their own pictures. never.no’s Interactivity Suite allows an operator to modify content before it is displayed.

Our solution for digital signage was specially adapted to integrate with the Adobe® Flash®-based display engine used in the Oslo City signage system. We created Christmas-themed templates for displays, inviting shoppers to participate and create their own personalized picture messages. The solution was ready to go live, right out of the box.

“never.no provided a thoroughly effective proof of concept with this project,” said Henrich Primrose, Urban View CTO. “The timeline for implementing the solution was very short, but the result was a great enhancement to the usual digital signage experience in Oslo City, creating extra interest and visitor involvement around the screens during the peak of pre-Christmas shopping activity.”

It was great to be able to provide something extra at such short notice to the seasonal experience at Oslo City. It shows how easily and quickly the never.no solution can be adapted to power a novel and topical extension of the digital signage mix, adding impact to the medium and creating additional commercial value.

see the video here

“never.no is by far the most advanced technology provider in the world when it comes to real-time video interaction, which is why we have chosen to partner with them,” said Karsten Solaas, Comtech Experience director. “With never.no technology, the mobile phone becomes a remote control in the hands of consumers who increasingly demand content that is relevant to them.”

At conferences, Comtech will use our technology to enable visitors to use mobile phone texting to ask questions to presenters in real time, or to order workplace delivery of collateral information — eliminating the annoyance of lugging reams of paper around an exhibit hall. In retail, Comtech’s use of our Interactivity Suite will provide store and mall owners the ability to target individual shoppers with customized content delivered on point-of-sale screens.

The Interactivity Suite is our interactive video platform that enables audience participation by modifying the video stream based on live, user-submitted content. Designed to function with traditional TV, Web TV, IPTV, and mobile TV platforms, our products power interactive TV formats and entire channels by enabling viewers and consumers to participate through mobile phones and the Internet.

Comtech is a forward-thinking A/V provider that sees how the relationship between advertiser or other content provider and audience is evolving from ‘push’ to interactive. The combination of Comtech’s experience and reputation as an A/V provider with our technology will yield innovative solutions that benefit both companies and our customers.

Kelly Moulton our VP of Marketing is sharing his insight into the 2010 digital signage market. Check this great article out! click here

Here we are powering part of a unique exhibit, “From King to Obama,” on display at the Nobel Peace Center in Oslo through April 11, 2010. The digital signage (DS) portion of the exhibit, a collaborative effort by MORE Mobile Relations, Active Loop Television, and never.no invites viewers to post their own text or photo responses using their mobile phones. The responses are then incorporated by our technology almost instantaneously into a collage appearing on the digital sign.

READ THE PRESS RELEASE