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Frequently Asked Questions

Some of the questions we're often asked. Get in touch with us if you have a query.


What can STORY do?

At its core, it’s a social content harvesting tool that moderators can use to find, filter and publish content directly into TV programming or promos/TV ads (not forgetting digital platforms). STORY can also be used to generate polls, wordclouds, video content versioning, competitions management, graphics triggering and track social performance/users/analytics.

Who picks what goes on air?

The producer or moderator is able to choose which content goes on air and at what time. Using STORY you can create carousels with relevant content and filter, select and publish the most appropriate posts.

How can I moderate the social content? Can I remove swear words?

You can filter content by geolocation, language, media type, etc. You can also apply exclude filters on a system-wide level to make sure that posts with profanities or other unwanted language are always filtered out.

Can your platform be configured to work with third party systems?

Yes, we can read JSON/RSS feeds from third party applications and publish XML/JSON/RSS for them to read. There is no API to replace the operational UI of our platform by a third party application.

How many customers do you have worldwide?

We have a global customer base which extends across USA, Canada, UK, Africa, Europe, Australia and Asia.

Where can I see examples of your work?

A collection of our case studies can be found here.

What support do I get?

All our customers receive 24/7 support for resolving all service-affecting incidents. Next to that customers receive 8/5 support for all other day-to-day operational tasks, questions, help, etc.. Support levels and arrangements are mutually agreed in an SLA.

How long after signing up can I start using STORY?

The product can usually be made available to you within 1 working day. Some configuration for more complex CG integration may take slightly longer.

How long does it take to get social content on air?

Counting from the moment of publication by the user, a message can be harvested, moderated and made to appear on air within a few seconds. Automated content such as poll data could be displayed in real-time for instance.


What broadcast graphics systems can you integrate with?

Any broadcast system can integrate with us via our outgoing JSON/XML/RSS feeds (which can be further customised if necessary). We also have native integration with leading graphics providers including Brainstorm, Vizrt, ChyronHego and PixelPower, to name a few.

What formats do you support?

We support carousels, polls, word clouds and competitions.

What hardware do I need to use STORY?

By default, STORY is a cloud-based application that can be operated from anywhere in the world via a browser. For native integration with a graphics engine, STORY requires an on-site Windows PC for its interworking. It is also possible to install STORY on a local Linux server (specs available on request).

What is your license model?

The standard licensing model for STORY is SaaS on a monthly basis. A minimum term may apply. We recommend licensing per content channel.

How much does STORY cost?

STORY’s monthly SaaS price has a fixed rate card for ease. STORY has different ‘flavours’ depending on the customer; a feed based solution (e.g. XML/JSON), a Graphics Automation version and an Ad rendering system. Therefore to prevent misunderstandings we don’t publish prices, but they are available on request. What we can say is that our customers believe we are surprisingly affordable and highly competitive.

Can I get a free trial?

Of course! We’re happy to offer a free 30-day trial. Get in touch with us to arrange.

Why do I need your system?

Our easy-to-use system fits seamlessly into your broadcast workflow to deliver rich media across platforms. If you’re looking for a way to integrate social into broadcast and increase engagement levels, loyalty and viewership then our system is a great choice.


What is a social spot?

A social spot is an advertisement, usually between 15 - 30 seconds that has been enriched with dynamic social content.

How do you deliver ads? What ad delivery networks do you work with?

We work with the likes of IMD, Adstream, Mediaocean, and are flexible to enlarge that list.

What is the reason we should work with for our advertising campaign? What are the benefits for us/our brand client?

We’re seeing broadcasters, advertisers and brands transform their video advertising campaigns across TV and digital platforms by integrating live social content. Using our technology helps make campaigns more interactive which is driving better viewership, longer dwell times, stronger engagement, increased brand awareness and higher ad sales.

Can I get a free trial?

Of course! We’re happy to offer a free 30-day trial. Get in touch with us to arrange.