Christie wanted a highly visible way to promote it's MicroTiles product during the Info Comm exhibition.
Technologies Connected
DTMF gateway
MicroTiles
Flash Game
Solution
Together Christie and never.no built an interactive game, Boink-O!, on the big screen (built entirely from MicroTiles). The game allowed visitors to call the screen and turn any mobile into a controller for the game.
Facts
“For us, a big plus was the installation’s immediate effectiveness in capturing attention and increasing dwell time,” said Don Shaw, Christie’s strategic planning manager. “In fact, that was a major contributor to its success. The crowds lining up to play Boink-O! in turn attracted still larger crowds.”
