Big Brother by nature is an interactive program, and TV Norway wanted to capitalize on that during the late night re-run.
Technologies Connected
SMS
MMS
Morph Engine
Vizrt Graphics
Solution
TV Norway developed an L-shaped overlay graphic which allowed viewers to chat and send in MMS photos of themselves. The comments would appear on air and photos would be morphed to match the Big Brother participants.
Facts
The late night re-runs often had a stronger viewership if not the same viewership of the fist airing during prime time.
